Product Funnel In Internet Marketing

You will notice very quickly that I do not focus on affiliate marketing, or pay-per-click, or any of the other faddish things that are so commonly seen online.

I focus on meeting needs through creating a product funnel.

You see, my belief is that true value is generated online when you find a group of people who you care to help meet their needs, then you create products that will do just that, and of course they exchange with you a clickfunnels honest review payment in exchange for you helping them meet their needs.

In my opinion, this varies drastically from what we see so much online – people find affiliate products that they think will sell well, will make them a lot of money, and then go try to get people to buy them.

In the first place, this tends to be ineffective at really meeting needs for the end user, and is quite inefficient in terms of marketing.

In the second place, I have found that most people who promote other people’s products very rarely do more than break even on their traffic costs – so the only person who really wins is the product creator – the person who runs and owns the affiliate program.

What I have found creates the highest level of long term income online is when you create a list of targeted subscribers, find out exactly what they need (notice I say here, need, not ‘think they want’ (I’ll cover that in greater detail later), and then create a complete product funnel to meet those needs.

What is a Product Funnel?

In its strictest sense, a product funnel is a series of products that progressively meet buyer’s needs at a more intense level, and have a correspondingly higher price for each increasingly deeper level.

An example of this might be:

1) a free gift (to induce subscribership)

2) a $97 ebook (to give subscribers a chance to become buyers)

3) a $497 CD series (to give an increased level of understanding to your buyers)

4) a $5000 end to end complete course or coaching program (this is where your buyers really are able to apply everything you have been teaching; this is also where the bulk of your profit occurs)

One of the things I would like to indicate here is that I am not a proponent of a strict ‘force the customer to progress through the funnel’ model. Many times various customers with varying demographic backgrounds will choose to enter your product funnel at varying points.

For example, while one buyer may need to buy your ebook, read it, test you out, see if your concepts work, then buy your CDs, listen to the sound of your voice, try out a few more things, decide if they really like you, then buy your end to end coaching program or high – end class, others may simply feel more comfortable buying your high end course first, skipping the ebook and the CDs.

If you constrain your subscribers and buyers to following your predetermined progression, you may find that many of them will not make it through the funnel, as their needs are not being met by the smaller products, although they would have been met by the high ticket product – and since you are forcing them to buy the other products first, both you and they miss out on the opportunity to do business at your highest level.

 

Product Funnel Creation

Here’s how you can excel in the field of product funnel creation:

1. Create series of products/services. You will need to produce at least 3 different but highly related products to launch your product funnel. These must fit the category low-end, middle-end, and high-end product. Your low-end product must not cost more than $50 to entice more people to do business with you.

2. Marketing campaign. Use an aggressive marketing campaign to capture the attention of your target market. I highly recommend article marketing, video marketing, blogging, and forum posting. You can also clickfunnels.com review use paid advertising tools if you have money to spare. Use Pay per Click ads, search engine marketing, banner ads, and paid links.

3. Follow-ups. It’s unlikely that you’ll be able to drive people to the first level of your funnel unless you make follow-ups. Load up your autoresponders with numerous informative newsletters that you can send to your prospective customers on a weekly basis. Make sure that these will speak volumes about your expertise so you can win the trust of these people.

4. Create a sense of urgency. You don’t want to wait 6 months to get your prospects to buy from you. Speed up the selling process by creating a sense of urgency. Consider giving these people massive discounts but only if they buy ASAP. Take this as an opportunity to convert them to repeat buyers by giving them 100% satisfaction on their initial transaction.

5. Build relationship with your clients. Your relationship with these people shouldn’t end after their first purchase. Keep in touch so you can get them to come back in the future. Call them up from time to time and continuously send them informative newsletters.

 

How to Create a Highly Profitable Sales Funnel in Short Time

To think about ways to come up with a very profitable sales funnel in a short time span, you first have to know what a sales funnel is. A sales funnel is a business idea that gets its name, because it acts kind of like a funnel. This is how the business idea works. First, you need to think about the unqualified prospects that you may be selling to.

These are people that you have never spoken to, but you think that they would be willing to buy your product. clickfunnels.com review The next part is to think about the people that have already got your product or service, have paid for it, and how to keep them coming back for more.

As you can see, this business idea would look kind of like a funnel. Because you are always looking to expand your business, the first step, or the top of the plan, would be like the top of a funnel, very wide. The second step, or the people you have already sold to, is always going to be less than the amount of people you are looking to buy from you, and that would be like the bottom of the funnel, or more narrow.

To come up with a profitable sales funnel you have to know how this idea works. People that are at the top of the funnel may already have people they get the same service you are offering. So you have to come up with ways to bring them over to your side. At the same time, you have to keep your ideas and services fresh to make sure that the people that already by from you do not go to a new company.

It’s important to spend more time thinking about how to get more people to join you than it is to think about how to get people to stay with you. This is because people are less likely to leave after they have bought something from you once. Also, as you change things at the top of the funnel (to get people to join you), it’s going to give the same benefits to the people at the bottom of the funnel, thus keeping them coming back for more.

So to come up with a great business funnel sales idea, you just need to know where to force your time and money. The less time that you spend at the bottom of the funnel, the more time you have for the top. Thus, you do not have to split up your time as much, and you have come up with a business plan in a shorter amount of time.

The utility of the sales funnel is that it allows you to understand at what part in your sales procedure your leads tend to drop out. A sales funnel might sound theoretical, but it is very practical and it works.

The Rise of Vintage and Retro Clothing

In the last few years, Vintage Clothing has become increasingly popular and is worn by a wide variety of people from students to celebrities. There are many reasons that may be credited to Vintage Clothing becoming increasingly popular in recent times. Perhaps one of the largest forces behind this trend is the desire to shy away from mass produced ‘uniforms’ of high street brands. Wearing vintage ensures that your look will always be original.

Another often cited reason is that people enjoy seeking out vintage clothes and finding unique pieces that will stand them out from the rest. Quem escreveu o livro de Samuel The thrill of trying to find a certain piece, whether it be found in a shop, market or online, can is often an enjoyable and rewarding part of the vintage buyer’s experience.

If we’ve learnt one thing in the last decade, it is the importance of going ‘green’ and looking after the environment. There are many ways to do this and one such way is recycling. Wearing vintage clothes is a form of recycling that helps to reduce the negative impact of producing and shipping yet more mass produced items for today’s ‘throw away’ society. Many people claim this to have been the deciding factor in why they now choose to wear vintage over buying new.

Finally, vintage clothing is also generally much cheaper than the brands on the high street and so not only are you owning a unique piece of fashion, you are also saving money at the same time. Students may have always had limited funds but in 2010 it is not just them who have resorted to watching where they spend their money. Everyone from all walks of life are wearing vintage clothes as its a great way to cut the cost of everyday living and looks great at the same time. So who is wearing Vintage? The celebrity factor certainly draws people, with the likes of Kate Moss, Penelope Cruz, Dita Von Teese and Julia Roberts all having worn Vintage recently, many are inspired to follow.